Lighting the Way

In my last post ‘3 Days in Nashville Rocked My World,’ I began to talk about my experience at Imaging USA, and how it changed my outlook on my future as a professional photographer, and promised to expand upon it more in coming posts. So I guess the best place is to start at the beginning.

Professional Photographers of America (PPA) hosted a pre-conference event Jan. 31 for first-year members attending the conference and expo, which offered insights into photography as a profession and the benefits PPA membership offers photographers to help them grow and develop. Fully expecting to get so much out of Imaging USA, I brought my wife (Lauren), and partner in life of more than 22 years, along with me as she will also be my partner in business as I travel down this road. In retrospect, it was quite possibly even more enlightening for her than I, as she has no background in photography but has a strong head for business.

I have already started to act on some of the take-aways from that session, as I have completely re-written my “about me” statement on my SmugMug Pro web site, and have also re-tooled much of the language I use to promote myself on social media.

The professional staff members of PPA also introduced us to the association’s latest marketing campaign designed to promote the import difference that hiring a professional photographer can make in capturing memories for clientele – See The Difference. This is an extremely helpful campaign in this day and age when just about everyone has a digital camera or smart phone capable of capturing decent quality images; however as photographers know, there is so much more that goes into great photography than just having a quality camera.

That session helped set the tone for Lauren and I for the following three days of Imaging USA. In the coming weeks, I will continue to share more of what I took away from the conference sessions and the trade show.

Antique-style street lamps illuminate the walkways throughout the Gaylord Opryland Resort in Nashville, Tennessee. The soft light creates a serene ambiance for resort guests. © Wayne V. Hall. All rights reserved.

Antique-style street lamps illuminate the walkways throughout the Gaylord Opryland Resort in Nashville, Tennessee. The soft light creates a serene ambiance for resort guests.
© Wayne V. Hall. All rights reserved.

A great photograph is one that fully expresses what one feels, in the deepest sense, about what is being photographed.” – Ansel Adams

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